Articles (PDFs)
Mail and the Business Decision Maker
Discover how business recipients perceive Direct Mail and reveal such key benefits as access, relevance and shareability.
--Source: USPS
Media Choices Today: What's Getting Through
Learn how Direct Mail is an effective means to elicit an active response from your target audience.
--Source: USPS
Reaching Boomers With Mail
Examine how marketers can harness the distinct powers of Direct Mail to drive this generation to respond.
--Source: USPS
Los hispanos y el correo--
Hispanics and the Mail
Gain the knowledge how Direct Mail can help your marketing communications get the attention, and the dollar of the Hispanic market.
--Source: USPS
Mail has become a vital part of people's lives
Learn how consumers use Direct Mail to manage and carry out their household activities.
--Source: USPS
Catalog Research White Paper
This comScore Networks, Inc. study provides details about how online purchases are driven by Direct Mail catalogs.
--Source: USPS
Gen X, Gen Y and the Mail
Learn how you can reach Gen Xers and Gen Yers through Direct Mail
--Source: USPS
The Mail Moment: Making a Connection
This describes customers' personal connection to the mail they receive.
--Source: USPS
The Role of Media
Discover how Direct Mail can support your other media campaigns.
--Source: USPS
Mail and the Internet
Learn what well-seasoned marketers know. By integrating both Direct Mail and the internet in to your marketing mix, you command the attention of you target audience.
--Source: USPS
Best Practices
--Source: USPS |
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USPS Deliver Magazine
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Issue Number 9-- Inside the mind of marketing guru Seth Godin, plus how businesses are using direct to create awareness and a new approach to diversity marketing. Download as PDF |
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Issue Number 8-- Ideas on how to successfully market to an affluent audience, reaching consumers in innovative ways, plus a report card on response rates - see how you stack up. Download as PDF |
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Issue Number 7-- Find out why Generation Y presents a new challenge for marketers, what some companies are doing to optimize their media mix and how you should spell CRM. Download as PDF |
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Issue Number 6-- What you don't know about marketing to Hispanic consumers, True Value upgrades the local hardware store and how Cadillac got its cool back. Download as PDF |
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Issue Number 5 -- Learn how econometrics is changing the way we measure ROI, why generational marketing is defunct and what opportunities lie in marketing to small business. Download as PDF |
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Issue Number 4 -- American Express talks about keeping customers loyal, consumers share their do's and don'ts of marketing - plus, how to connect with Gen X and Gen Y. Download as PDF |
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Issue Number 3 -- Learn how Cingular and AT&T marketed their merger and why John Deere used customized mailers to boost sales - and a few thoughts from Staples Inc. Download as PDF |
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Issue Number 2 -- Features stories on Capital One's brand strategy, why Canon is moving away from e-mail and how variable printing is changing the marketing landscape. Download as PDF |
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Issue Number 1-- Find out how the Navy accelerates recruiting, Harrah's improves loyalty and Southwest Airlines keeps sales soaring -- plus insights from Peppers & Rogers. Download as PDF |
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