 The Role of Mail (USPS)
How do consumers use Mail? What role does it have in the home? And how does it compare to e-mail and the Internet? The study examined these questions at length, and the insights that follow can help you develop Mail-based initiatives that are more compelling, inviting and effective. |
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 The Mail Moment (USPS)
What is the Mail Moment? From sorting and organizing to allocating and reading, the Mail Moment defines the highlyinteractive daily ritual that consumers devote to bringing in their Mail and discovering what it offers. The Mail Moment provides marketers with the unique opportunity to get their messages noticed and their offers considered. |
 168 Ways To Supercharge Response (Accudata)
In Discover AccuData: 162 Ways to Supercharge Response, you will learn how to improve your direct mail copy, drive traffic to your trade show booths through powerful direct marketing, create compelling business-to-business mailers, develop lead-generating strategies that deliver results, and more. It contains the infomation you need to take the lead with all your campaigns.
It's all by the numbers...10 tips here, 14 keys for success there...and it's all about driving numbers. Higher sales, more leads, more ROI. |
 Navigating the World of Lists (Accudata)
Have you heard of the 40-40-20 Rule? A universally acknowledged piece of conventional wisdom, the 40-40-20 Rule breaks down as follows:
- 40% of your success depends on the list quality
- 40% depends on the offer
- 20% depends on the creative
That means the quality of your list, the type of list you choose and the data you include is crucial. It doesn't matter how great your offer is or how well you present it, if you send it out to people who aren't interested. |
